The New Science of Sleep

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PRIVACY POLICY

Last Updated: July 11, 2026

iOb Media (“we,” “our,” or “us”) operates The New Science of Sleep (“Website”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit, browse, or make a purchase from our Website.

We are committed to protecting your privacy. By using our Website, you consent to the data practices described in this policy.

1. Information We Collect

We collect information from you in two ways: information you actively provide to us, and information collected automatically through tracking technologies.

  • Personal Information You Provide: We collect personal information that you voluntarily submit to us, including your name, email address, and any billing details. This occurs when you sign up for our email newsletter, download a free protocol guide (lead magnet), purchase a digital product, leave a comment on a blog post, or contact us directly.
  • Automatically Collected Information (Cookies and Tracking): When you browse our Website, we automatically collect certain data about your device. This includes your IP address, browser type, operating system, referring URLs, pages viewed, time spent on the site, and general geographic location. We collect this data using cookies, web beacons, and pixels.

2. How We Use Your Information

We use the data we collect to maintain and optimize our Website operations, specifically to:

  • Deliver the free lead magnets, newsletter updates, and high-performance protocols you requested.
  • Process payments and securely fulfill digital product deliveries (e.g., e-books, Notion templates).
  • Analyze site traffic and visitor trends via tools like Google Analytics to improve our scientific content and user experience.
  • Prevent fraudulent activity, spam comments, and secure the underlying technology of our Website.

3. Sharing Your Personal Information

We do not sell, rent, or lease your personal information to third parties. We only share your data with trusted third-party service providers to help us run our business operations, including:

  • Email Marketing Platforms: To manage our email list and deliver newsletters or digital products.
  • Analytics Providers: To understand how visitors interact with the Website (such as Google Analytics).
  • Payment Processors: To process secure transactions for any paid guides or templates.

All third-party service providers are legally bound to protect your data and are strictly prohibited from using your personally identifiable information for any other purpose.

4. Data Retention

When you sign up for our newsletter or download a guide, we will retain your personal information for our records until you ask us to delete this information. You can unsubscribe from our email marketing list at any time by clicking the “unsubscribe” link at the bottom of any email we send.

5. Third-Party Links

Our Website contains links to external websites, including open-access scientific journals and third-party products (such as wearable sleep trackers, supplement brands, or DNA testing kits). We are not responsible for the privacy practices or the content of those external websites. We encourage you to read the privacy policies of any third-party site you visit.

6. Your Rights (GDPR & CCPA Compliance)

Depending on your geographical location (such as the European Union or California), you may have specific privacy rights regarding your personal data. These include:

  • The right to request access to the personal data we hold about you.
  • The right to request that we correct, update, or erase your personal data.
  • The right to object to or restrict the processing of your personal data.

If you wish to exercise any of these rights, please contact us using the information provided below.

7. Security of Your Information

We implement industry-standard electronic and physical security measures to shield your personal data from unauthorized access, alteration, or disclosure. However, please remember that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute safety.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our operational, legal, or regulatory requirements. Any updates will be posted directly to this page with a revised “Last Updated” date.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please send a message.